Who is your Dashboard Audience?

Having an audience in mind when crafting a Dashboard is the first and most important step.

It ensures that the information presented is tailored to meet their specific needs and preferences.

Let's look at 3 types of Dashboards based on the Audience

There are three types of dashboards based on your audience

1. Operational dashboards - Intended for Managers

2. Strategic dashboards - For Executives

3. Analytical dashboards - For Analysts

1/ Operational Dashboards

This kind of dashboard monitors the day-to-day metrics

It answers the question “What is happening now?”

Managers oversee the operations so they can use the data for decision-making

This dashboard oversees the daily transactions of the business and easy to monitor any transaction anomaly 

2/ Strategic Dashboards

Used by executives to monitor the status of KPIs 

Often these dashboards summarize performance over a long period

Executives monitor the KPIs over a consolidated period of month, quarter, or year

This dashboard here shows the KPIs and compares them

3/ Analytical Dashboards

Investigate trends, predict outcomes, and discover insights 

Developed by data analysts who can derive insights from large data

The main goal is to discover new insights based on historical data

This does an exploratory analysis to find insights

In the business environment, the dashboard types are not rigidly set

Often there will be a need to combine multiple types as the intended audience could be mixed

Combining all three types of dashboards brings the Ultimate Success!

Keeping your audience in mind, you're not just presenting data; you're creating a tool that speaks directly to the needs and preferences of the people who will be using it.

This approach ensures that your dashboards are not only informative but also user-friendly and impactful.